• An essential system for
    marketing fine wine
    - Primeurs -

There are various stages

Ascertaining the quality of wines through numerous tastings at estates

  • During the harvest 
  • After vinification in vats
  • In barrels
  • At UGC tastings in March, then in April with customers and journalists

Sale: via allocations between April and June

GREAT WINES WITH BEST PRICES

The primeur system allows merchants and their customers (including individual enthusiasts via the vinothèque.com website and our shop) to acquire even rare wines at bargain prices.

This is an annual event which receives major coverage in both national and international press.